Adidas – Fast or Fail

Iris and MediaMonks created a new campaign to promote the adiZero f50 Messi boot. The video above was created by MediaMonks films as a nice introduction for the game which is part of the campaign.

The video was shot in Barcelona, and all the post was done back in the Netherlands at the MediaMonks HQ.
I was in charge of the grading. We used two different grading styles. The intro is more dark and moody and a little bit mysterious, but the stadium shots are very bright. This results in a nice contrast between the two different environments.

Agency: Iris London
Creative: Adam Fish
Director: Rogier Schalken
Director of Photographer: Joost van Gelder
Executive Producer MediaMonks: Machiel vd Heijden
Executive Producer B&I: Jelani Isaacs
Producer: Sytske Reijkens
Line Producer: Palma Pictures Barcelona
Offline editor: Fiona Fuchs

Head of Post: Okke Voerman
VFX supervisor: Richard Dusschoten
Lead compositor: Richard Dusschoten
Compositing: Melissa van het Spijker, Tim van Paassen
Roto assistent: Jordy van den Bergh
Motion tracking: Richard Dusschoten
3D animation: Bob Wijgman, Paulien Bekker, Nanda van Dijk
Crowd: Martijn Grootendorst
VFX: Pim Reinders, Martijn Grootendorst
Lighting and shading: Ruud Coenen, Okke Voerman
Modeling: Ivo Diependaal, Tashina van Zwam, Lamine Ndiaye
Motion Tracking: Lamine Ndiaye
Motion graphics: Juan Behrens, ilia kole
Grading: Sander van Wijk
Sound: Maarten Meussen